Case study:
Amber identity and branding
Puree started by mapping the personality and character of Amber and its staff, then auditing the approach of competitors and similar offers. The brand would have to appeal to both sometimes vulnerable home owners and councils who fund the house adaptions that Amber works on.
The result is a rounded friendly logo, a warm colour palette and texture used throughout all communications. Conjuring an approachable, friendly but professional look and feel. As many of Ambers clients are in some way visulaly impared, good legibility was a must. The website was built to W3C Web Accessibility guidelines and all print work was also carefully considered for legibility for the hard of sight.
Amber identity and branding
Puree started by mapping the personality and character of Amber and its staff, then auditing the approach of competitors and similar offers. The brand would have to appeal to both sometimes vulnerable home owners and councils who fund the house adaptions that Amber works on.
The result is a rounded friendly logo, a warm colour palette and texture used throughout all communications. Conjuring an approachable, friendly but professional look and feel. As many of Ambers clients are in some way visulaly impared, good legibility was a must. The website was built to W3C Web Accessibility guidelines and all print work was also carefully considered for legibility for the hard of sight.
Amber logo guidelines and colour palette - part of the brand guidelines for Amber
