Agile Strategy Design branding
This client approached us looking for a strong conceptual logo and brand for his new business.
This client approached us looking for a strong conceptual logo and brand for his new business, Agile Strategy Design. We took Nigel’s ideas about how he takes “boring business processes and turns them into something golden”. Together we worked towards a logo that embodied a feeling of magic or alchemy and the agile practice of iteration.
We created this brand with a striking colour palette and fluid shapes. Once we had created the brand we translated the brand guidelines into a set of business cards, and a custom WordPress website.
We applied the colour palette and the gradient to create a bold, responsive website, distinguishing between two distinct service offerings ‘Agile Strategy Design’ and ‘Business Decision Design’ with use of the blue-green and orange-yellow. We finished this all off with some custom icons for use on the blog.