Data Hero character illustration

Creation of a character illustration called 'Data Hero' to help OCSI promote their Local Insight tool.

We were approached by OCSI to create a character illustration of a ‘Data Hero’. Intended to represent the power their online tool, Local Insight could give their users. We talked a lot about the target audience and created a character illustration that represented the kind of people who might use the tool, but with super hero touches. These touches injected a little humor and point to the special powers the tool gives it’s users. The result was a loveable, empowering character that send a positive message about the tool’s powerful capabilities. Empowering every user to become a ‘Data Hero’. The character was used on exhibition banners and flyers.

It was a pleasure working with Puree Design and we are over the moon with the final products. Martine really understood the values and essence of our company, which shone through in the designs she produced.

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