Under the doormat – Brand design and guidelines

UnderTheDoormat is an exciting travel start up with a unique offering, and they were after a brand and logo design that fully encompassed what they are about.

Logo design and brand development

Under the doormat is an exciting travel start up with a unique offering, and they were after a brand and logo design that fully encompassed what they are about.

Focusing on creating a unique and personal home from home holiday experience for their customers and a chance to get to know the destination from a local perspective, Under the Doormat fully embraced our S.E.E.D brand design process.

As always the ‘Study’ part of our process was hugely informative and helped the client tie down and communicate to us the values they wanted the brand to embody.

Together we created a set of three customer personas, looking at what might appeal to each of those personas. We also created a collection of words that the client felt were key to the brand identity.

Armed with the information we collected in this Study part of the process we set to work on the design – the part of the process we call Evolve and Evaluate. It is easy to get distracted during this process by design trends or personal taste, so we continually checked our designs against our customer personas and key brand values to ensure our designs were delivering the right message. We also kept in touch with the client to be sure that we were all on the same page. The result of this thorough and carefully considered process was one very happy client.

The final logo features three doors, each different and interesting in its own right and representing the gateway to a new and unique experience. We created the logo in two main formats, the first of which is designed for use at larger sizes as it features smaller details that bring a more personal and human element to the doors.

As part of our brand design package we provided a detailed set of brand guidelines with everything from guidance on logo usage, colours and font through to more detailed brand assets like a set of icons, an illustration style and a first look at how the brand could be applied to a selection of marketing materials.

We have since applied the brand to a set of business cards and are currently in the process of designing their fully content managed website.

 

Client

UnderTheDoormat

It has been a pleasure to work with Martine, Megan and Pete. Their professional approach paired with their outstanding design skills is an amazing combination. We love what they have achieved with our brand design and would recommend Puree to others without hesitation. The quality of their work rivals any bigger agency with the value and personal touch that a growing agency provides. We will be working with Martine and the team for a long time to come!

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