Hanover Recruitment Character Illustration
We provided a brand refresh and character illustration for Hanover Recruitment, who wanted to add personality to their communications by creating a character for each sector of their business.
Character illustrations, social media skin design and brand refresh
Hanover Recruitment wanted to reassess their brand architecture by creating four sub-brands; Tech, Digital, Sales and Contracts. Along side the set of logos we were asked to create, Hanover also wanted each sector of their business to have a ‘face’, in the form of a set of illustrated characters.
Each character needed to embody some key characteristics of the kind of people who work in that sector, the challenge being to not produce anything too stereotypical but at the same time recognisable for the kind of recruits in that sector.
After creating the characters (which the client were thrilled with) we then applied them, along side the new versions of the logo, to social media skin designs, including Facebook, Twitter and Linkedin.
We’ve also created a video to show the process of developing one of the characters.