POD animated explainer video
Storyboarding, illustration and animation of an explainer video for POD
We were tasked by long time clients Pulse Business Energy to create an explainer video for their flagship software POD – an energy management tool.
We wrote the script, storyboarded, commissioned a voice over artist, illustrated and art directed the animation of the video (We worked in partnership with Atom Graphics who did an excellent job bringing our storyboards and illustrations to life) We developed an illustration style that compliments previous branding work for Pulse and illustrations for the POD product marketing created by us. We created a suite of characters and set about showing we understood the target audience’s pain points, and how POD addresses those issues via it’s many software features. The video was very well received by Pulse staff, and current and potential Pulse clients alike.