amber

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Project: amber brand and guidelines, stationery, flyers and website

Skills: Branding, creating guidelines, web design, print production

Brief: Create a brand that reflects amber's mission and personality, and apply it across all printed and online assets. Creating a brand that appeals to the vulnerable groups who receive the services as well as the official authorities who oversee and fund the work. Catering to an audience that may be hard of sight.

Outcome: After profiling the personality of amber and auditing brands of similar organisations, Puree created a logo and brand elements that use rounded friendly fonts, shapes and textures to reflect the companies helpful, friendly and trustworthy personality. The colour palette was also developed to feel inviting and warm. Special care was taken to make the most important information easy to find and read for those with poor sight. Including consideration for screen readers when programming the website.

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