Project title: Rebrand and production
Skills: Magazine layout, illustration, branding
Brief: Redesign and rebrand goactive magazine. Particular attention needed to help communicate the breadth of activities within the magazine, especially on the cover without overcrowding the design. Each 68 page magazine had a one week turn around for design.
Outcome: A fresh new design for goactive magazine. More advertisers were attracted to the title and the reaction from staff and readers was good. The icons and thumbnail approach on the cover helped easily communicate the breadth of activities within the magazine.
Spreads from goactive magazine
Activity icons were developed and used as a reference in the contents and on the page eartags.
The new masthead for goactive magazine