Data Hero character illustration
Creation of a character illustration called 'Data Hero' to help OCSI promote their Local Insight tool.
We were approached by OCSI to create a character illustration of a ‘Data Hero’. Intended to represent the power their online tool, Local Insight could give their users. We talked a lot about the target audience and created a character illustration that represented the kind of people who might use the tool, but with super hero touches. These touches injected a little humor and point to the special powers the tool gives it’s users. The result was a loveable, empowering character that send a positive message about the tool’s powerful capabilities. Empowering every user to become a ‘Data Hero’. The character was used on exhibition banners and flyers.