The Funding Room -Branding
Puree is proud to have helped launch this exciting new start-up. We began with an in depth review of the audiences and business objectives together with Ellen at The Copy House where we produced a set of audience profiles and key messages.
Puree undertook competitor design reviews and begun the brand development process. Developing and reviewing our concepts with people from the target audience we arrived at a fresh, welcoming brand mark. Which perfectly balances a modern professional feel with an open friendliness.
The web design allowed us to further develop the brand with a set of illustrations which really give the brand personality.
As part of the ongoing marketing support w also designed and built and HTML email template for use in Mailchimp.
The project was accompanied with a comprehensive set of brand guidelines and a number of logos and illustration assets for various uses.