We developed a brand and brand hierarchy for this sophisticated IoT based monitoring system that aims to revolutionise the way waste disposal companies plan their collection routes.
Branding & brand development
Netbin is a sophisticated IoT based monitoring system that aims to revolutionise the way waste disposal companies plan their collection routes by monitoring and analysing information communicated to a central system from sensors in each individual bin.
Our task was to develop a new brand for the ‘Net’ systems, carefully considering how the brand architecture would work as the product ranges grow. Farsite looked to us to advise them on how to organise the branding for what looks to become a complex web of brands, sub-brands and products.
We developed a logo for the overarching ‘Net’ brand and then established rules on how to apply sub-brand names and then product names. We produced an extensive set of brand guidelines that allow Farsite to quickly determine how logo’s for future sub-brands and products should be constructed, to ensure a strong identity is maintained as the company grows.
We also designed the user interfaces for the Netbin desktop and mobile applications, to read more about that click here