RAC Garage Compare user interface design
In 2014 The Motorists Organisation teamed up with RAC to create RAC Garage Compare. We were instrumental in website design and applying the RAC brand.
The team at The Motorists Organisation treat us as an ‘out-of-house’ design department, contributing to product development ideas, offering usability consultation and design, as well as design of marketing materials such as html email templates. In 2014 The Motorists Organisation teamed up with RAC to create RAC Garage Compare. We were instrumental in designing the site, applying the RAC brand and improving the user interface design and making overall usability improvements.
Our design support continues for The Motorists Organisation as we continue to design and evolve the RAC Garage Compare product. We are in constant communication with the developers of RAC Garage Compare at Dab Apps. Finding design solutions which connect the users needs, business objectives, and technical constraints to create a tool that is not only beautifully branded but useful and easy to use too.