Shed Research Consulting – Brand & Web Design
We created this new logo and brand style for Shed Research Consulting.
Shed provides market research for businesses and organisations large and small, so the brand design needed to be appropriate for a business audience whilst standing out from staid corporate literature. The key values the new brand needed to embody were: clear, directional and insightful.
To honour these brand values we created a bold new logo that uses tessellating triangles to create a strong directional feel, using a striking colour combination with a vivid shard of yellow – playing on the idea of ‘shedding light’ and insight.
The accompanying triangular pattern makes a confident first impression on the business card and web design.
Company director, Dan Young, was really thrilled with his new brand and website.