A comprehensive brand development. From a detailed brand discovery workshop to full logo and brand guidelines, web design, html emails and ongoing marketing support.
We created a brand identity for TootCompare, a garage comparison service which allows users to compare local garages by price, location and customer reviews. The brand was designed to be approachable, businesslike but approachable and to appeal to both genders, as well as establish itself in the marketplace as a trusted source of information. We created a style guide, iconography and illustrations style and a brand identity.
Website and user interface
The website had a strong user focus, needing to display a lot of information in a compact, clear and easily accessible fashion. We took into account usability concerns, user flow and a focus on conversions, and created a full set of wireframes and page designs for the site from the initial contact point right through to the booking confirmation, and email marketing collateral to support the launch.
Since the site launched, the product has been so successful that a new partnership has formed with the RAC, to create RAC Garage compare- a site we also worked on the designs for.